In preparation for our trip to Global, We want to share a bit about what companies we can look for.
We help startup companies who have disruptive technologies, and we help them with business development and funding. Part of the business development value that we bring is to develop the proof points for funding. Identification and realization of certain proof points enables an investment firm to decide to invest money into the company.
It is an investment banker’s axiom that “Traction gets money before money gets traction.” Therefore, G6 Global believes that business development and funding go hand in hand, even in the early stages of a startup.
There are two types of disruptive technology; one is that which disrupts an existing industry standard and the other is technology which has never existed before. The latter is our specialty.
We also like to work with under-performing startup companies where we identify and solve problems that are keeping the startup from achieving its potential. We like to work with portfolios of companies. We assess which companies can be redirected toward growth and which underperforming companies it might be better to spin off. We employ four elements of examination that allow us to understand why a company has been underperforming.
We find that successful startups will have either distribution channels or intellectual property or a talented team or a combination of the three. Companies can be successful with two of the three, but it is hard to be successful with only one. We assess strengths and strategy relative to these three parameters.
We begin our consulting engagement process with data gathering, then a face to face meeting with the principal.
There’s an old saying. “You don’t get a second chance to make a first impression.” And first impressions are critical considering how fast opinions spread. We often fine tune a company’s outreach messaging by crafting content for marketing material. Typical G6 Global deliverables may include:
Typical G6 Global deliverables may include:
Talk track preparation & delivery training
25-word summaries to:
Summarize what company does
Summarize what product does
Summarize client benefits
Executive summary presenting client benefits
In-person presentation slide deck & training on how to present
Send-out deck with summary document (one-pager)
Stakeholder’s focus in outreach messaging
Continuity Check Report: Check continuity of business plan, milestones and outreach messaging
Company’s adoption milestones – chronological and narrative
If you intend to reach out to the investment community, you’ll need a compelling presentation geared to the investor’s thought process. That thought process requires integrated aspects of the points above. I will be happy to discuss how that is accomplished and present you with a consulting agreement.
I hope this all makes sense. Please don’t hesitate to call with questions.
If it’s disruptive, we approach niche markets and early adopters. They tend to be
more agile than larger, established players.
We identify and engage with partners where you will gain traction quickly.
Established companies can be afflicted with siloed thought processes. “Group think” is courage's innovation and often punishes those pushing the envelope.
We do just the opposite. We work with your team to facilitate change processes and develop bridges of commonality.
And that’s where we begin. Conceptually, we analyze your strategy, check the product market fit, and recommend adjustments for disruptive adoption requirements.
When strategy is right, tactics reveal themselves.
We identify your company's core competencies and differentiators, then define the emergent strategy.
We translate your business strategy into a results-oriented action plan.
A one-page summary that serves as your calling card and initial contact with potential partners.
We identify, analyze, and assess your competitors' relative strengths and weaknesses.
We create effective licensing strategies that maximize cash flow and avoid equity dilution.
We work with you to create company presentations, talk tracks, and leave-behind material that deliver results.
We hone your outreach messaging including 25-word summaries that encapsulate key messages